In addition to any current offers, take advantage of up to $4,000 in BMW Military Incentives, exclusively for U.S. Service Personnel.

To show our appreciation for your service, BMW Roanoke is offering special incentives on the lease or purchase of a new vehicle. What's more, these incentives of up to $4,000 are on top of any current BMW offers.
BMW Military Incentives are available to American Service Personnel and their families stationed abroad, coming home or living in the U.S. In addition, the BMW Mobility Program provides cost assistance for customers who require adaptive equipment for their vehicles.
Of course, there's the added incentive of driving your very own BMW. With Twin Power Turbo engines, responsive handling from the near 50-50 weight distribution, and a wide array of technology features, there's a new BMW vehicle that's ideal for you.
Contact us to take advantage of these Military Incentives, and take charge of your brand new Ultimate Driving Machine®.


1. Special BMW Incentive offer is valid at any authorized BMW Center in the United States. Cash incentives are not applicable for vehicles leased/financed through BMW Financial Services. Member must take retail delivery July 1, 2020 - January 4, 2021. Incentive offer is subject to change without prior notice. This incentive offer is available to TrueCar verified military members and immediate family with military ID. BMW requires presentation of a photo ID, your BMW Manufacturer Certificate with a unique Customer ID and Offer Code. Visit the TrueCar Car Buying Service to receive BMW Certificate. One incentive per member, per offer code, per calendar year for new BMW vehicles. Eligible military member must be the purchaser. See your authorized BMW Center for complete program details.