About BMW of Roanoke

As a proud member of the Parks Automotive Group, we enjoy exclusive access to a broad network of services and vehicles throughout the Carolinas and Virginia. This allows us to offer our local customers the very highest quality selection, plus customer service that exceeds every expectation!

Once you've selected the perfect vehicle, our team of finance specialists is here to customize a payment plan or craft the best lease plan for your budget. And when it's time for auto repairs or routine maintenance, our Service Center gets the job done right.

Our passion for delivering the ultimate buying experience is evident in all we do, so it's no wonder local drivers choose us over other Roanoke car dealers! We serve customers across Virginia's Blue Ridge region and beyond, including the surrounding areas of Lynchburg and Blacksburg. Stop by today to find out what sets us apart from other local BMW dealerships!

Longstanding Commitment to Customers

You'll enjoy premium service throughout your car-buying journey, starting the moment you walk through our doors. Our friendly team will be here to greet you, eager to provide expert assistance in your search for a new or used BMW in Roanoke, VA. Once we learn more about your lifestyle and budget, we'll be happy to offer recommendations on the best BMW model for you! 

Unbeatable Sales and Service

Whether you're looking for a new, used, and certified pre-owned BMW vehicle, we've got you covered! We've stocked something for every driver, from stylish, fun-to-drive sedans to highly capable SUVs.

Our new vehicle inventory includes all your favorite models, like the BMW X7, 5 series, and M performance cars. We also offer new vehicle specials that change frequently, so check back often for extra savings on your new BMW model!

To expedite the process, apply for BMW financing today with our secure online credit application. If you're interested in trading and upgrading, our trade-in tool makes it simple to estimate your current vehicle's value.

We also have a team of certified BMW technicians on hand, equipped with the most advanced skills and equipment to handle all manner of maintenance and repairs. We even have a fully stocked Part Department, offering authentic BMW parts available for purchase.

If it's time for a tune-up, schedule your service appointment today! In addition to honest, efficient service, you'll enjoy countless Service Center amenities like complimentary Wi-Fi access, cold bottled water, a variety of snack options, and more!

Why Choose BMW of Roanoke?

Our commitment to our customers continues well beyond the date of purchase. In fact, once you've purchased, leased, or serviced your vehicle here, you're a valued part of the BMW of Roanoke family! That means you'll enjoy fast, friendly service and full transparency for life - so it's no wonder our customers keep coming back!

With years of experience and a reputation beyond compare, our dedicated staff always goes above and beyond. Come experience the difference! Schedule a test drive today or simply stop by our showroom. And feel free to contact us with any questions!

Car Shopping Made Easy

We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

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Exceptional Customer Service

We are committed to providing amazing customer experiences.

We Keep You Going

Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

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Thoughtful Amenities

Whether you are waiting for your vehicle to get serviced, picking up a part for your vehicle, or stopping by to check out a new vehicle for yourself, we offer a wide range of amenities to enhance your experience here! Come by, look around and check what we can offer you!

New Inventory

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Pre-Owned Inventory

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Service Department

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Parts Department

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  1. BMW of Roanoke

    2824 Franklin Rd SW
    Roanoke, VA 24014

    • Sales: (540) 342-3733
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Get in Touch

2824 Franklin Rd SW
Directions Roanoke, VA 24014

  • Contact our Sales Department at: (540) 342-3733
  • Monday9:00AM - 7:00PM
  • Tuesday9:00AM - 7:00PM
  • Wednesday9:00AM - 7:00PM
  • Thursday9:00AM - 7:00PM
  • Friday9:00AM - 7:00PM
  • Saturday9:00AM - 6:00PM
  • SundayClosed

Serving the Roanoke area, BMW of Roanoke, located at 2824 Franklin Rd SW in Roanoke, VA, is your premier retailer of new and pre-owned vehicles. Our dedicated sales staff and top-trained technicians are here to make your vehicle shopping experience fun, easy and financially advantageous. Please utilize our various online resources and allow our excellent network of people to put you in your ideal vehicle today!